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False Advertising


False Advertising

Have you ever fallen victim to a bait and switch advertising scheme? Consumers are sometimes taken advantage of, leaving them with debt and other serious problems that victims of false advertising experience. Furthermore, when another business makes claims about its products or services that are untrue or when it unfairly compares itself to one of its competitors with false or misleading advertising, it can really do a lot of harm. Fortunately, there are some laws in place to keep you safe! No business may make misleading, false, or deceptive claims about products relating to the cost, purpose, and quality. Our attorneys at the Green Legal Group help you to navigate your false advertising case.

Consumers and False Advertising

If you have fallen victim of false or misleading advertising, contact our law firm in Salt Lake City, Utah to discuss your legal rights. We are here to help you! Action can be taken to protect your rights and ensure you are fairly compensated as a result of the deception of the organization. False advertising can lead to financial loss, accident or injury, and other damages. Class action lawsuits are often brought together against companies that have engaged in false and misleading advertising.

Untrue Claims About Products/Services

There are several different methods companies use as they advertise products. The tactics used are designed to lure consumers to use the products and support the company. Common tactics used include the following:
• Bait and Switch Advertising
• Making claims about goods or services that are untrue
• Making comparisons to competitors that are misleading or untrue
• Deceptive Form Contracts
• Artificially Inflating Prices
• High-Pressure Sales Tactics
• Failure to Disclose

Companies sometimes use dishonest tactics to get people to buy their products. Bait and switch advertising techniques are designed to get someone into a store by advertising one product at a certain price even if the store never intends to sell the consumer that product. Once the consumer comes into the store, the store informs them that they cannot get the original offer for whatever reason and then tells them about other, non-related offers.

High-pressure sales tactics are also very common methods of false advertising. The high-pressure tactics can make someone feel uncomfortable and often place so much pressure on a customer that they end up making a purchase they never should have made to begin with.

Some companies require customers to sign contracts, and these contracts are often overlooked or misunderstood. The ambiguous promises in the fine print can lead to financial loss, injury, and other damages.

Artificially inflating prices is commonly used when a business is hoping to lure customers by stating they are offering a great deal, when in fact their prices could be higher from their competition.

Failure to disclose is when a business doesn’t inform a customer an item or a service is not available, or if an offer has expired.

Untrue claims about products and services normally end up with injunctions that order the business to stop running false advertisements, engaging in deceptive practices, and to include disclosure statements that clearly explain statements in advertising.

Untrue Claims About Competition

Section 43(a) of the Lanham Act, codified at 15 U.S.C. & 1125(a), allows companies to challenge the untrue claims about their competitors. False claims can be made against your organization, which could impact your profits by stealing business. Damaging your company’s reputation is the other concern when companies promote with false claims about competition.

Don’t let companies get away with misleading claims! It’s time to hire an attorney that actually cares about you. For more information about false advertising, contact Green Legal Group today.